Prospects from Cold Ads need superior objection handling because they are coming in with zero brand trust. Since they know they are being sold something- they want to be sure before they make any clicks. We designed the page to tell a story and paint a picture of a brighter future with the Blended Learning course offer. To make the user go through the entire page sequentially- we also removed a navigation bar to enforce a linear scroll. The result was a landing page that built enough trust to get more bookings and eventually sales.