PB Launch: A personal branding agency's website makeover

A website that failed a great personal brand

This was an independent concept redesign created for a high-profile peronsal branding agency founder- Ava Yuergens who has 1M followers on her agency's Instagram. However, her brilliant personal brand was not being matched or reflected by her website. It had rookie design mistakes like misaligned text, poor color contrast, and information overload. So, we took the fun challenge to actually design a website that matches her personal brand and brings in more conversions.

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A captivating redesigned hero section that captures their brilliant work and lists out important social proof.

A case study section that lays out all the impressive client results at a glance.

A clean graphic to show the entire process and complement the problem section.

A simple yet organised pricing section to guide users to the right plan.

Additional proof of work to build trust across niches- and allow easy navigation for the user.

A final CTA section to drive more clicks and conversions after a complete scroll through the page.

A visual makevoer that matches a great personal brand

Our goal with this challenge was to level-up the design to meet the standards of the personal brand behind it. We were inspired by Ava's content but when we visited her agenyc's official website- we realised that the website was likely leaving out conversion because of poor design and conversion optimisation choices. So, we sat down to work and got the design to where it should be to convert better and leave an impression.

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